MEET-UP

How do we get the most out of partnerships

25 march / 18:30 / Hybrid – BISM (Bd. Dacia 99, 3rd floor) & Online

Who is this for?

Sure, partnerships sound great. In theory. But do they ever work? And most importantly, how do you reach that point where you get someone external to support your activity?

The March event of our B2BMarketers.Club meet-ups focuses on how to make partnerships work. We’ve invited 4 professionals to share their concrete examples where challenges in partnerships were met with a fresh outlook, leading to measurable results. 

Our speakers will share their journey, from problem to solution, in a case study format, offering you a template to apply in your own scenarios.

Who is this for?

18:30

15 min.

Welcome 

18:45

20 min.

The power of partnerships for SMEs

Jean Moncrieff, Founder, Emerge Studio

19:05

20 min.

How to partner with relevant and impactful B2B Influencers

Florin Grozea, Founder, MOCAPP

19:25

5 min.

Short water/stretch break

19:30

20 min.

Growing a newsletter audience through content partnerships

Natalia Dărăbăneanu, Founder, Marketing Takeover

Irina Ianculescu, Founder, Marketing Takeover

20:00

90 min.

Networking time

Speakers

Florin Grozea

Entrepreneur, Founder @ MOCAPP (Influencer Marketing Platform)

Over 25 years of experience in the Media and Creative industries. Today, I run MOCAPP – a €6M valued martech startup with clients in 9 countries.

My career has always been at the intersection of creativity and technology. I seek to surround myself with creative people (artists, content creators, influencers) and to find, create, and apply technological innovations that bring value to our lives. I believe in the power of every person to be an artist in what he does; I believe in optimism and ambition, transparency, and meritocracy.

Jean Moncrieff

Founder and CEO @ Emerge Studio

Jean is a passionate entrepreneur whose mission is to ensure every business owner enjoys a high-value exit. He is the founder and CEO of Emerge Studio and the Emerge2Exit™️ Blueprint. With over three decades of experience — including scaling and exiting four of his own businesses — he’s helped hundreds of business owners around the globe. 

 Jean’s expertise lies in guiding CEOs and leadership teams of established companies toward rediscovering their momentum and amplifying their market value. He identifies and leverages key drivers to maximize exit values, consistently leading businesses to achieve substantial growth and high-value exits.

 Jean’s superpower is his profound ability to connect with business leaders. As a coach, he excels in direct, empathetic communication, positioning him as an invaluable partner for entrepreneurs facing the complexities of scaling or exiting their businesses.

Natalia Dărăbăneanu

Co-founder @ Marketing Takeover

Storyteller & content marketer, and currently the Head of Marketing at Stoica agency. In the last 10 years, I’ve helped companies tell their story and transfer their knowledge and expertise into simple words, building trust, empathy, and stronger connections with their audiences.

Marketing intrigues me. I spend a lot of time reading, writing, learning from professionals who are smarter than me, experimenting, and crystallizing my thoughts. I do that by writing the Marketing Takeover Newsletter in Romanian. 

Marketing a tech-oriented product or a health service that delivers value by putting its customers at the center is where I love to be. In my opinion, being customer-led is what brings repeatable and scalable growth. 

How technologies, people, and companies come together to build a better future excites me.

My cup of tea is building engaged communities that generate sustainable qualified leads through in-depth customer research & profiling and developing relevant content that aligns with the buyer’s journey & most pressing needs.

Irina Ianculescu

Co-founder @ Marketing Takeover

Consultant and advisor in go-to-market and growth aspects for European tech product-led startups.

15 years of experience in B2B marketing, with SaaS-type, marketing-led, and product-led models, mainly in verticals such as fintech, payments, and digital commerce.

What excites me is making product and strategy work together for different business models and industries.

I’m obsessed with finding the best user acquisition and growth approach for early-stage and series A/B tech startups.

As a mentor and juror, I actively participate in various accelerators and competitions for startups, such as Central European Startup Awards, Changeneers, Innovators for Children, Startarium4GOOD, and Romanii Sunt Antreprenori.

Our partners

The community

B2BMarketers.Club is created by Andrei Stoica, Founder & CEO Stoica.co, Raluca Apostol, Founder eMarketing Stars, and Claudiu Jojatu, Founder Milk & Cookies Studio. 

Each of us has had moments where we were stuck, where we had questions we didn’t know who to ask, or joys we had no one to celebrate with.

The community aims to bring together B2B marketers from Europe to discuss challenges, find solutions together, share insights, and inspire each other. The access is approval based, to ensure everyone from the community is relevant to the group, and in the launch period, access is free, following up with a membership soon.

Sign up

To attend the event, fill in the form below.