Megan Thudium, a marketing professional with 8 years of experience, and her team at MTC | The Content Agency team are dedicated to helping environmental tech brands and software companies. They are specialized in Full-Service Inbound Marketing, B2B Content Strategy, B2B Content Creation & LinkedIn Marketing – services a business needs in order to grow sustainably.
Why did you choose a career in marketing, how did you start?
I began in non-profit marketing at a performing arts center in San Diego, California. Throughout my childhood, I had always been a strong writer and a creative spirit. When I was in university, marketing felt like the right fit, and I was very passionate about non-profit arts (and still am). I’ve just taken a slightly different path along the way, as now I’m in B2B content marketing and an agency owner.
Tell us a bit about your professional path until now.
I’ve worn many hats over the years. Like I mentioned, I started in non-profit marketing at a performing arts center. But after a year of working, I had restless feet that took me on a three-month travel tour to New Zealand. After, I just fell into B2B marketing by picking up freelance work at a local environmental technology company in California.
It’s funny to think that after all these years, I’ve come full-circle. Now, I’m an agency owner and B2B content strategist. I work with environmental technology clients every day in my work, and I work with amazing brands that are making our world a better, cleaner, and safer place.
What advice do you wish you got when you started your career in marketing?
Don’t limit yourself to a specific industry. As much as I loved non-profit marketing, it has its limits in audience, channels, and BUDGET. I was so focused on arts marketing that I didn’t see the benefit of broadening my perspective to other forms of marketing channels and industries.
Top 3 learnings in your marketing career that brought the most value?
Done is better than perfect – Marketers are freakin’ busy. Just ship it.
Creativity swamps data – I’ll be argued with on this one, but I believe creativity will ultimately make your marketing stand out from the rest. That’s how you get ahead.
More eyes, better than one pair – We’re not perfect humans. Encourage your team to review your work and content.
One result you are really proud of as a marketeer
I really can’t pinpoint it to just one. I’ve gotten a lot of happiness from helping clients with social selling or LinkedIn marketing. It’s a relationship-based approach that really helps clients stand out from the crowd, and I’m extremely proud when they tell me that someone was impressed by their personal brand. That’s not click and conversions. That’s relationship marketing.
What’s one important B2B marketing trend that will gain popularity in 2021, in your opinion?
Social selling on LinkedIn. But it’s not an already hot topic! Less than one percent of people are using their LinkedIn profile to the fullest.
Which is the strongest social media channel in 2021, and why?
What would you recommend to businesses that want to grow in 2021? What about the tactics they should avoid?
Focus on human-based marketing frameworks that builds long-term relationships and connection with your customers. Things like LinkedIn marketing, content marketing, and community marketing.
Can you name one digital marketing tactic that you find overrated?
Video! I still believe it works, but it takes a lot of work and strategy. Usually way more than clients are willing to put in to see the results.