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COURSE

Grow your audience (into a new market) B2B Tech Services

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Cui se adresează?

The tech company you work for has a set presence in your local market. You have (satisfied) customers, good feedback and you’re ready to unlock more revenue streams – either in your home country or in a new one.

But where do you start?
What are the first things you should take into account? How do you fund it?

Building from our experience in working with tens of B2B businesses, we share the ABCs of B2B tech growth, including:

  • Practical strategies to expand your sales-ready lead gen activities
  • Understanding your current and desired client profiles
  • Developing a positioning strategy tailored to their pain points
  • Budgets - how to build and evaluate them, getting buy-in from management
Curious? Get more info.

Who is it for?

  • B2B marketers in small and medium enterprises - SMEs (under 50 million euros per year)
  • Lead gen specialists in SMEs
  • Sales and business development managers who want to better understand marketing strategy
  • Business owners looking to grow their businesses
  • Marketing agency executives involved in strategy development for clients

What will you get?

  • Practical know-how from 10+ years of B2B marketing strategies
  • 12 hours of live course
  • Guidance and counseling on developing your growth marketing strategy
  • Course group to get input and insights from course leaders and other attendees
  • Access to the B2BMarketing.Club, an invite-only B2B marketing community
  • An ebook with the info from the courses
  • Templates to use in your marketing strategy

Course outline and fees
The course is split into 2 parts and will require you to work in between the sessions:

Session 1

TBC at a later date

  • Audience identification
  • Pain points
  • Positioning and strategy
  • Homework: interviews to build customer personas

Session 2

TBD with attendees

  • Feedback on homework
  • Pain points
  • Budgeting and next steps

Whilst the full course is €450, because we’re only just launching the test, the cost will be €80 + a testimonial after completion (positive or negative, we’re interested in the feedback).

Register your interest

Who will be the workshop leaders?

Andrei Stoica

Founder Stoica.co

  • 12+ years of experience with local and international clients
  • Worked with 100+ companies on B2B marketing, design and technology projects
  • CEO at STOICA.CO, Director for BBN Romania (BBN is the world's leading independent network of international B2B communication agencies)

Raluca Apostol

Founder eMarketing Stars

  • 10+ years of experience in B2B marketing for local and international projects
  • Consulted 15+ tech companies in lead generation, digital marketing and event marketing strategies
  • Helped deliver over 30,000 leads of senior-leader business audiences in Europe and North America
  • Executive MBA Graduate at Maastricht School of University, in partnership with BISM

Claudiu Jojatu

Founder Milk & Cookies Studio

  • 15+ years of experience in digital marketing, sales, and growth
  • Co-founded Viata de Freelancer Romania, an edu-tech project and the largest community of freelancers and small business owners in Romania.
  • Digital Marketing mentor at Techcelerator
  • Race car driver in the Romanian Time Attack Challenge
  • Focusing on #NoBS digital marketing and growth for B2B tech companies.

Register your interest

Register below to get more info about the courses we will launch, both online and offline.

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