Using events as part of the marketing mix

27 may / 18:30 / Hybrid – BISM (Bd. Dacia 99, 3rd floor) & Online

Who is this for?

Events aren’t just those complicated projects that give you headaches when you need to organise them and where nothing seems to go according to plan. When used right, they can really power up your marketing strategy.

The May event of our B2BMarketers.Club meet-ups focuses on the steps to take to ensure events deliver more for your marketing strategy. Whether that is generating awareness, leads, contracts or increasing word of mouth, we look at ways to make events stand out.


Our speakers will share their journey, from problem to solution, in a case study format, offering you a template to apply in your own scenarios.

Who is this for?


15 min.



20 min.

Promoting events to an international market

Andreea Nicolae, Marketing & Communications Manager, How to Web


20 min.

How to promote a new event with zero budget

Raluca Apostol, Founder & Campaign Director, eMarketing Stars


5 min.

Short water/stretch break


20 min.

The technology that help events perform better

Mihai Drăgan, CEO and Co-Founder, Oveit


90 min.

Networking time

only available for on-site attendees


Andreea Nicolae

Marketing & Communications Manager @ How to Web

Andreea Nicolae is an events & tech marketer, always with an eye on the next tech breakthrough or the up-and-coming cultural trends that can influence her marketing endeavors.

She is currently the Marketing & Communications Manager at How to Web, the leading startup and technology conference in Eastern Europe. At How to Web, she and her team strive to get together the greatest regional builders and visionaries who can settle the grounds for innovation and drive business growth within our lands. 

A big advocate for events and the energy that comes after an inspirational get-together, a major part of her career has been dedicated to marketing and organizing tech events both national, and international.

Raluca Apostol

Founder & Campaign Director @ eMarketing Stars

Raluca Apostol is a marketer, agency founder, MBA graduate, travel enthusiast and wannabe dancer. Since 2011, she has been marketing different projects set in over 10 countries in EMEA and Americas and is now the Founder and Account Director of eMarketing Stars. This is an agency that helps companies achieve their targets of leads & contracts through events.


As a B2B Event Marketer, she has promoted over 100 events, helped generate millions of leads and contributed to turning them into over €4,000,000 revenue. 

Mihai Drăgan

CEO and Co-Founder @ Oveit

Mihai Drăgan is the CEO and Co-Founder of Oveit, a pioneering company focused on providing cutting-edge event registration solutions. With over 15 years of experience in product development and digital marketing, Mihai holds multiple degrees, including a B.A. in Computer Engineering and an M.S. in Bioinformatics. He has earned more than 30 awards for his contributions to product innovation and technology. Mike’s expertise spans across bioinformatics, artificial intelligence, and digital products, helping him integrate advanced technologies with practical applications.

Our partners

The community

B2BMarketers.Club is founded by Andrei Stoica, Founder & CEO, Raluca Apostol, Founder eMarketing Stars, and Claudiu Jojatu, Founder Milk & Cookies Studio. 

Each of us has had moments where we were stuck, where we had questions we didn’t know who to ask, or joys we had no one to celebrate with.

The community aims to bring together B2B marketers from Europe to discuss challenges, find solutions together, share insights, and inspire each other. The access is approval based, to ensure everyone from the community is relevant to the group, and in the launch period, access is free, following up with a membership soon.

Sign up

To attend the event, fill in the form below.