B2B Marketing Trends in 2024

26 february / 18:30 / Hybrid – BISM (Bd. Dacia 99, 3rd floor) & Online

Who is this for?

There are probably a few people in marketing who haven’t heard the question, “But what are others/our competitors doing?”. Well, ask no more because, in February’s B2B Marketers Club event, we’re presenting the results of our research, The 2024 B2B Marketing TrendBook

38 B2B Marketers from Romania, the Czech Republic, and Hungary, across diverse industries and company sizes, have told us what worked for them in 2023, what they’re planning in 2024, and how their budgets will change.


The B2BMarketers.Club event ends with a networking session (only for physical attendees), in which we meet new contacts and find ideas for the challenges we have.

Who is this for?


15 min.



20 min.

Intro to the 2024 B2B Marketing Trend Book

Andrei Stoica, CEO,


40 min.

How are we applying the 2024 Trends

Diana Stroia, Senior Digital Marketing Specialist, Edenred Romania

Alex Gavril, Co-Founder & CEO, Promocrat

Andrei Stoica, CEO,


5 min.

Very short break to stretch our legs


20 min.

How we use AI in marketing and sales

Constantin Stanciu, Founder, GrowCentric


Wine & networking

only available to on-site attendees


Alexandru Gavril

Founder & CEO @ Promocrat

For over 10 years, Alex and his team have been supporting startups and founders in Romania grow sustainably. They founded Promocrat in 2013 with the goal of becoming “the agency for startups.” Since then, the company has evolved to become much more than just an agency. They help top tech companies, startups, even enterprise-level organizations, and traditional brands develop their Growth function by aligning Product, Marketing, and Sales departments. In their portfolio, you can find companies like FintechOS, Sessions, Plant an App, Solo.

Diana Stroia

Senior Digital Marketing Specialist @ Edenred Romania

I’m Diana and I love digital marketing as much as cooking fancy dishes and petting my cat.

I discovered digital marketing more than 10 years ago, developing projects, and strategies and testing everything new for aviation, telecom, cybersecurity and financial industries, focusing in the last years on inbound B2B marketing. Here I feel the most challenges and I’m thrilled to discover new channels and perspectives, to deep dive into client psychology using innovative tools.

I’m an experience seeker, feeding my spirit with new places around the globe, my mind with thriller and real life stories and my body with yummy homecooked food.

I like to think that my scope is to leave something useful behind.

Constantin Stanciu

Founder @ GrowCentric

Constantin Stanciu brings 15 years of expertise in business development and entrepreneurship to the table, having recently channeled his efforts into founding GrowCentric. This new startup specializes in B2B sales outsourcing, offering entrepreneurs the expertise and resources they need to grow their businesses. An early adopter of AI, Constantin blends traditional business acumen with innovative AI applications to transform sales and marketing strategies. Discover his insights on the transformative impact of AI.

Andrei Stoica


Andrei Stoica is an experienced entrepreneur with a strong passion for design thinking, digital marketing, and technology. He is currently running STOICA.CO (part of BBN International), a B2B marketing agency helping tech companies communicate better and help their customers through a value-driven marketing approach. He is also the Co-Founder of Giants Village, a web3 product studio building community-owned tech products, and the Co-Founder of B2B Marketers Club.

Our partners

The community

B2BMarketers.Club is founded by Andrei Stoica, Founder & CEO, Raluca Apostol, Founder eMarketing Stars, and Claudiu Jojatu, Founder Milk & Cookies Studio. 

Each of us has had moments where we were stuck, where we had questions we didn’t know who to ask, or joys we had no one to celebrate with.

The community aims to bring together B2B marketers from Europe to discuss challenges, find solutions together, share insights, and inspire each other. The access is approval based, to ensure everyone from the community is relevant to the group, and in the launch period, access is free, following up with a membership soon.

Sign up

To attend the event, sign up.