Four golden rules to become a better B2B tech copywriter through workflow management

“One of the most crucial factors here is setting response times (or deadlines for delivery of feedback).”
Getting started with Marketing Automation with HubSpot

Article written by Nicole Lontzek, marketing expert with over ten years of experience. She worked across different industries and successfully led global digital marketing projects. Her career brought her to New York, Dublin, and Zurich. Currently, she is based in Munich and serves as Head of Marketing for the electronics engineering automation pioneer CELUS.
Coffee Breaks – one of the best experiences happening in the Better Digital Marketing community

Coffee Break meetups are a series of online meetups, dedicated to the members of the community, happening every 2 weeks.
7 free content marketing courses that will boost your digital skills

Article written by Claudia Nicole Ordecki, a digital marketing professional experienced in online advertising and event marketing within the B2B space.
Write more content with your tech team – even if it’s the first time! [FREE GUIDE included]

Are you a marketer working with a tech company and are constantly looking for new topics you can write about? Why not plug into your colleagues’ knowledge in order to develop fresh, in-depth, authentic content?
5 ways chatbots help you leverage your marketing efforts

Implementing chatbots means increasing your level of engagement and being present whenever a potential prospect is interested in your brand.
Unleash your creativity – 5 ideas for creative B2B Marketing Campaigns

Here are 5 ideas to spark creativity when working in B2B Marketing.
8 Podcasts that will help you communicate & collaborate better

As marketers, we know that communication feedback and negotiations can make or break a project. This is why we have compiled this list of 8 podcasts on communication, overcoming challenges, success and failure, negotiation and feedback that might help build stronger connections, achieve desired results faster and work and live more happily. Masters of Scale – Reid […]
Marketer? Here is your book list for 2021!

If you are anything like me, you have already filled your ”must-read” list for the following months (and ordered the books / bought them via Amazon and thinking where to store them now). As a fellow marketer, I try to include, each year, some high-value readings on my list, to make sure I stay ahead […]